The 'Go and See' Principle: How Toyota's Philosophy Builds Cars You Can Trust

Name: Ex-Hyundai CEO on the Toyota Secret That Builds Better Cars
Uploaded: 2026-07-26T01:56:44.205Z
Description: Former Hyundai & Waymo CEO John Krafcik reveals the Toyota leadership principle of 'Go and See' and how it creates a culture of quality that you can feel from the driver's seat.

It’s not just about assembly lines and robots. Former Hyundai and Waymo CEO John Krafcik breaks down the simple but powerful leadership idea, born at Toyota, that separates great car brands from the rest.

Video by , a consumer advocacy channel focused on car buying and ownership.

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