Carvia's VDP Application on Any Dealer Site

Release Overview

Carvia's VDP application deploys on any dealer site platform — the website your store already runs, without waiting on a template rebuild.

From the client portal, choose the preset for that platform and copy one Custom HTML tag into Google Tag Manager. The preset places the vehicle, mileage, price, and on-page position correctly for the site. Publish the tag on VDP pages, keep your domain verified, and Carvia is live where shoppers already shop.

Groups that run more than one platform get the same VDP application on every rooftop. Internet managers go live without a website project. Website vendors keep control of the template.

The Problem We Solved

A VDP application that only works after a website vendor changes the template leaves most rooftops waiting.

Dealership websites sit on many platforms. Some stores can edit the page template. Many cannot — or the change sits in a vendor queue for weeks. Groups often run different platforms across rooftops. Until Carvia could deploy through the tools dealers already use, the application stayed stuck behind a site project.

The commercial need is simple: put Carvia on the dealer site you already have, on any platform, without rebuilding that site.

What's New

One VDP application across dealer platforms — with a preset per platform and one tag in Google Tag Manager.

How to Install

Four steps. No template edit required when you deploy through Google Tag Manager.

1. Choose the platform preset for the website your store runs.
2. Paste the one Custom HTML tag into Google Tag Manager.
3. Fire it on DOM Ready for vehicle detail pages.
4. Keep the domain verified in your Carvia account.

Value by Role

For internet and marketing directors

• Go live on the platform you already use — no website rebuild to place Carvia on the VDP
• One tag to manage — publish through Google Tag Manager and keep control of when it fires
• Consistent across rooftops — the same application on every site in a group, each with its own platform preset

Scenario: Your store cannot edit the VDP template this quarter. You choose the platform preset, paste one tag, fire it on DOM Ready for VDP pages, and Carvia is on the lot overnight.

For general managers

• Carvia on the site shoppers already use — no separate microsite or site project
• Faster time to value — deployment is not blocked by a vendor release calendar
• One story for the group — every rooftop runs the same VDP application

Scenario: Three rooftops, three website platforms. Each gets the same Carvia VDP application through Tag Manager, without three template projects.

For website vendors and IT

• Template stays yours — Carvia deploys through Tag Manager without rewriting the VDP layout
• Clear publish path — one Custom HTML tag, DOM Ready on VDP pages, verified domain
• No fork of the page — platform presets handle vehicle, mileage, price, and placement for that site

Related Releases

Any-platform deployment sits next to the report experience and analytics work Carvia already shipped:

• Your Full Carvia Report, One Embed — the full VDP report experience; place it on the page template when you control that template
• ASC GA4 Standard v1.2 — sending Carvia activity into a container you already have — a separate job from installing Carvia itself

Getting Started

If your domain is verified, you can deploy Carvia on your dealer site platform from the client portal today.

1. Sign in at carvia.ai/client with your dealership Carvia account.
2. Open install and choose the platform preset for the website you run.
3. Copy the Custom HTML tag and paste it into Google Tag Manager.
4. Fire the tag on DOM Ready for vehicle detail pages, then publish the container.
5. Confirm your domain is verified and open a live VDP to see Carvia on the page.

Carvia's VDP application belongs on the dealer site shoppers already use — on any platform. With a platform preset and one Google Tag Manager tag, that deployment is in your hands.